Digital is the new kid on the block when it comes to advertising. An increasing number of brands today are spending huge sums of money to build a strong digital presence.

In comparison to the traditional advertising platforms, digital platforms like Social Media channels and Google’s display network, allow brands to directly interact with customers and effectively reach the market segment they want to cater too.

At the same time, the biggest advantage of these platforms is convenience. Unlike television or radio advertising, brands don’t have to buy a specific time slot in search of prospects. On the contrary, brands can reach out to customers at any time they want. After all, can any of us live without our smartphones?

Some digital platforms, in particular, Social media channels, provide brands the luxury of instant feedback from the customers.

Thus, brands are now jumping on the digital bandwagon. However, in their quest to join the digital race, brands make the mistake of producing content without any strategy or plan of action.

While businesses and brands do understand the advantage of going digital, they still haven’t figured out the right way of doing it.